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THE CHEERS CHALLENGE CHAMPIONSHIP
As part of Asia Pacific Breweries Limited's (APBL) consumer engagement campaign on responsible drinking, The Cheers Challenge Championship was conceived as a finale to a 3-month long competition online, which brought together participants from the Asia-Pacific region, which includes countries as diverse as China, Mongolia, New Zealand and Vietnam.
Held at the External Atrium of the Cathay building - the event saw an elaborate setup in the style of an open game show concept - hosted by none other than media personality Daniel Ong and included a visit by Class 95's Jean Danker and Bobby Tonelli. The Grand Champion for the day won an all-expenses paid trip to the Maldives!
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