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  contacts and networking with important international trade visitors and buyers, as well as gaining access to a range of quality international products and services brought together at a single venue.
The Singapore MICE Advantage Programme (SMAP) is a partnership between the SECB, Changi Airport Group, Singapore Airlines Group, JetQuay and Grab to provide business event organisers and MICE attendees with greater value such as cost savings on air tickets and smooth event planning and operations.
The In Singapore Incentives & Rewards (INSPIRE) programme caters to small to mid- sized MICE groups. Qualified MICE groups to Singapore can enjoy complimentary experiences offered under the rewards programme. This includes over 60 options across four broad categories, namely dining, attractions, thematic tours and team- building experiences to complement the itineraries of MICE groups in Singapore.
The Conference Ambassador Programme (CAP) is another SECB initiative that identifies and recognises the contributions and efforts of notable professionals and key opinion leaders that champion Singapore’s MICE industry. The conference ambassadors are passionate professionals who believe in Singapore’s strong ability to deliver quality and unique business events to facilitate the meeting of minds. They typically hold regional and international affiliated positions in associations and with their influence and network, play a key role in profiling Singapore and championing bids.
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Singapore is where great minds converge, connect and collaborate. And new possibilities are realised to shape the future. Let us take your business further – plan your next event at

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