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4TINYISLANDMIGHTYMICEHOWSINGAPOREATTRACTSBIGEVENTSWhiletheworldofMICE(meetingsincentivesconventionsandexhibitions)oftenseesmajormetropolisesvyingforthespotlightSingaporepresentsauniquecaseOurislandnationremarkablysmaller thanmanyofitscounterpartson theglobalstageconsistentlyattractssomeofthemostprestigiouseventsintheworldFromindustry-definingconferencestocuttingedgetechnologyshowcasesSingaporeconsistentlypunchesaboveitsweightintheMICElandscapeInthepastfewmonthsthenationhasplayedhosttoAsiaPacificMaritime2024InternationalDentalExhibition&MeetingSingapore2024andtheSingaporeAirshow2024amongothersAndinthemonthsaheadourislandwillwelcomeprofessionalsfromalloverastheyattendSeafoodExpoAsiaITBAsiaMedicalFairAsia2024OSEAAsia2024andotherrenownedeventsinSingaporeshotelsexhibitionhallsandconferencevenuesTheMICESectorABeaconofRecoveryandGrowthWhileMICEwasoneofthehardesthitsectorsduringthepandemicithassinceroaredbackwithavengeanceSingaporestourismsectorwithMICEactivitiesatitscorehasemergedasatruesuccessstoryinrecenttimesSurpassinginitialforecaststheindustryhaswitnessedasignificantresurgencesolidifyingSingaporespositionasagloballeaderintheMICEarenaProofofthispositivemomentumishighlightedbyinternationalvisitorarrivalswhichreached136millionin2023representing71%ofpre-pandemiclevelsandeasilymeetingtheSingaporeTourismBoards(STB)forecastofbetween12and14millionvisitorsMeanwhiletourismreceiptsareestimatedatbetween$245and$26billionexceedingSTBsanticipated$18to$21billionestimations(setearlierin2023)anddelightingindustryobservers
