Page 6 - Demo
P. 6
Singapore’s MICE IndustryShapingthe FutureastheWorld’s Best MICECityTheSingaporeconventionandexhibitionindustrystandsasacornerstoneofthenationseconomysignificantlycontributingtoitsstatusasapremierglobalbusinesshubAspartofitsdrivetoestablishitselfastheworldsbestMeetingsIncentivesConventionsandExhibitions(MICE)citytheSingaporeTourismBoard(STB)launchedtheWorldsBestMICECitycampaignin2024ThisinitiativehighlightstheislandsstrengthsinhostinginnovativeandimpactfuleventssolidifyingitsreputationasaglobalhubforcollaborationcreativityandsustainablegrowthThatsameyearthenationachievedarecordhighintourismreceiptsreachingS$224billionbetweenJanuaryandSeptember–markinga10%increasecompared to thesameperiodin2023 Thissurgeunderscores therobustperformanceofSingaporesMICEsector whichhasbeeninstrumentalinattractinginternationaldelegatesandfosteringeconomicgrowthAsweprogressin2025thesectorispoisedforfurthergrowthbolsteredbystrategicgovernmentinitiativesandasteadfastcommitmenttosustainabilityandinnovationAGrowingIndustryPoisedforGlobalLeadershipSingaporesconventionandexhibitionindustrycontinuestoplayapivotalroleinthenationseconomydrivenbystrongdemandforinternationalbusinesseventsIn2024theindustrywitnessedasteadyrecoveryandgrowthmarkedbyincreasedvisitornumbersandeventsizesNotablySingaporehostedmajorinternationaleventssuchasthe35thInternationalNursingResearchCongressinJulyandthe8thGlobalBotanicGardensCongressinAugustbothofwhichattracteddiverseglobalparticipantsandunderscoredthecity-statesappealasapremierMICEdestinationSingaporesMICEsectorisexpected tocontinueitsupward trajectory withprojectionsindicatingacompoundannualgrowthrate(CAGR)of9% from2023to2030potentiallyreachingamarketsizeofUS$697billion(S$93billion)by2030Thisgrowthalignswiththeanticipatedglobalexhibitionindustryrevenueincreaseof18%in2025reflectingbroaderindustrytrends4