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7SINGAPORECONVENTION&EXHIBITIONDIRECTORY2024/2025SpecificallySingaporespoliticalstabilityandrobustlegalframeworkprovideeventorganiserswithasenseofsecurityandpredictabilityAdditionallythegovernmentscommitmenttofosteringinnovationandstreamliningregulationscreatesanenvironmentthatisbothwelcomingandefficientforbusinessesThisfocus onbusiness-friendliness extends to ahighlyskilledworkforcewithexpertiseacrossdiverseindustriesAttendeescanbeconfidentthattheywillfindthenecessarysupportandexpertisetoensureasuccessfulandproductiveeventexperienceGovernmentagencieslikeSTB furtherstrengthenthiscommitmentbyofferingarangeofinitiativesandsupportprogramsspecificallydesignedtoassisteventorganiserssuchastheBusinessEventsinSingapore(BEIS)programme–anassistance scheme that offers customised supportsuchashelpinsecuringvenuesintroductionswithleadinggovernmentagenciesandbusinesspartnersmarketing andpublicity support as wellasassistanceinhostingimpactfulsustainableeventsAnEcosystemofInnovationandCollaborationTheMICEsectorisuniqueinthesensethatitthrivesoncollaborationevenamidstcompetitionPost-pandemiceventorganisersandaudiencesacrossthenationhaveshownawillingnesstoembracehybridandvirtualformatsallowingwideraccessibilityandparticipationandopeningnewopportunitiesforeventandconferenceorganisersAdditionallySingaporescommitmenttofosteringcollaborationextendsbeyondindividualeventsOurnationsMICEecosystemcultivatesasenseofcommunityandfacilitatesnetworkingopportunitiesforattendeesthroughouttheirstayDedicatedindustrymeetupsandnetworkingeventsareoftenorganisedalongsidemajorconferencescreatingadynamicenvironment whereattendeescan forge valuableconnectionsandshareideas–andSingaporehastheamenitiessuchasawideselectionofco-workingspacesandmeetingroomsacrossthecountrytoenablethesecollaborationstohappenAGlobalStageAwaitsWhatsNextforSingaporeMICESectorSingaporesMICEsectorstandspoisedforcontinuedgrowthandleadershipintheglobalarenaThesectorspositiveperformanceandforwardmomentumpaintaclearpictureofresilienceandpotentialandlookingaheadSingaporescommitmenttoinnovationcollaborationandsustainabilityensuresitscontinuedappealtoMICEorganisersseekingadynamicandsuccessfuleventplatformRecentpartnerships with globalMICEplayersliketheItalianExhibitionGroup(IEG)furthersolidifySingaporespositionasapreferreddestinationThesecollaborationsnotonlybringprestigiouseventstoSingaporebutalsoshowcaseourcity-statesunwaveringcommitmenttofosteringaworld-classMICEecosystemAsSingaporecontinuestoembracethefutureofeventswecanexpectevengreaterheightstobeachievedsolidifyingourpositionamongtheleadersoftheglobalMICElandscape