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7SINGAPORE PORE CONVAGRI-FOOD ENTION & EBUSINESS HIBITIONDIRECTORY DIRECTORY2025/20262025/2026AdditionallythegrowingadoptionofdigitaltoolssuchasVirtualReality(VR)andAugmentedReality(AR)istransformingeventformats worldwideThesetechnologiesofferimmersiveexperiencesthatbridgethegapbetweenphysicalanddigitalparticipation–enablingvirtualsiteinspectionsinteractiveexhibitorboothsandremoteengagementwhichhelpexpandthereachofeventsForeventorganisersinSingaporethisopensthedoorsforengagingoverseasparticipantswithouttheneedfortravelBuildingonthesetechnologicaladvancementsSingaporeisalsoinvestingininfrastructuredevelopmentstosupportthegrowingdemandforworld-classbusinesseventsandconferencesSingapores Vision Building a Sustainable and Connected MICE FutureBuildingonthefoundationsoftheMICESustainabilityRoadmapSingaporeaimstopositionitselfasoneofthemostsustainableMICEdestinationsintheAsia-PacificregionThislong-termstrategyfocusesonsettingsustainabilitystandardsachievingindustry-widecertificationsandpromotingdecarbonisationaligningwithboththeSingaporeGreenPlan2030andtheUnitedNationsSustainableDevelopmentGoalsTo accommodate growing demand for top-tierMICE venues severalmajorinfrastructureprojects areunderway Akey developmentis theplanned expansionofMarinaBaySandswhichfeaturesafourthtowerandastate-of-the-art15000-seatentertainmentarenadesignedtoenhanceSingaporescapacityforlarge-scalebusinesseventsandconferencesConstructionisexpectedtobecompletedbyJuly2029SimilarlyResortsWorldSentosa(RWS)isundergoingamulti-phaseexpansionincludingenhancementstovisitorattractionssuchasMinionLandatUniversalStudiosSingaporeand theexpandedSingaporeOceanarium–bothof whichareexpected toattractinternational visitorsandsupportSingaporesappealasadestinationforbusinessandleisureeventsAlongside theseinfrastructuredevelopments theSingaporegovernmentoffersstrategicprogrammes that furthersupport thegrowthof theMICEindustryensuringthatbothphysicalvenuesandeventservicesmeettheevolvingneedsoforganisersanddelegatesOnesuchinitiativeistheSingaporeMICEAdvantageProgramme(SMAP)whichhelpsattractkeyeventsbyprovidingarangeofbenefitsthatenhancebotheventlogisticsanddelegateexperiencesFullyfundedbyparticipatingindustrypartnerssuchasSingaporeAirlinesLimitedChangiAirportGroup(Singapore)PteLtdandSentosaDevelopmentCorporationSMAPoffersprivilegesthatincludediscountsontravellogisticsandtouristexperiencesinSingaporeThisinitiativealignswiththebroadergoalsoftheWorldsBestMICECitycampaignthroughwhichSingaporeisenhancingitsphysicalinfrastructurewhileadvancingitsdigitalandsustainablecapabilitiesSingaporesMICEcalendarfor2025ispoisedtofurtherstrengthenitsglobalstandingthroughkeyindustryeventsOnenotableeventisTheMeetingsShowAsiaPacific(TMSAPAC)2025apremierB2BtradeshowthatfeaturesacomprehensiveeducationprogrammecoveringcriticaltopicssuchasmacrotrendseventdesigntechnologysustainabilityworkforcedevelopmentandwellnessAdditionallyMICEShowAsia2025issettobringtogetherindustrysuppliersprofessionalsandinnovatorstofosterconnectionsandcollaborationsthatwilldrivethefutureoftheMICEindustryintheAsia-PacificregionByinvestinginsustainablepracticesexpandingitseventinfrastructureandhostingpivotalindustrygatheringsSingaporeiswell-positionedtomaintainitsstatusasaleadingglobalhubforbusinesseventsTheRoadAheadSingaporesMICEIndustryLeadingGlobalGrowthLookingaheadSingaporeissettostrengthenitsglobalstandingastheWorldsBestMICECitythroughproactivegovernmentinitiativesforwardlookingsustainablepracticesandworld-classfacilitiesthatreinforceitsstatusasaleadingdestinationforinternationaleventsAs theindustrycontinuesevolvingstakeholdersareencouraged toembraceinnovationsustainabilityandstrategicpartnerships tocapitaliseonemergingopportunities–leveragingthecity-statesstrategiclocationandspiritofexcellencetodeliverexperiencesthatinspireconnectandleavealastinglegacy7
7SINGASINGAPOREPORE AGRI-FCONVENTIONOO&D BUSINESS EXHIBITIONDIRECTORY DIRECTORY2025/20262025/2026