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5SINGAPORECONVENTION&EXHIBITIONDIRECTORY2024/2025SpeakingaboutthisupturnMelissaOwSTBsChiefExecutivesaidSingaporesthrivingpipelineofbusinessandleisureofferingsdemonstratesourcontinuedappealasanattractiveandtrustedtourismdestinationandreflectstheunwaveringconfidenceourpartnershaveinSingaporeGovernmentalSupportAKeyIngredientforSuccessStronggovernmentalsupporthasbeenacatalystforgrowthintheMICEsectorwithSTBleadingthe way These efforts were kickstarted all the waybackin2022whenbordersreopenedandtheinternationaleventsscenestartedtoreawakenInkingagreementswithrenownednamesintheglobaleventsspaceComexposiumSilmoSingaporeandVinexpoAsiaSTBtookproactiveaction tobringnewandexcitingconferencesandexhibitionstoSingaporeThroughtheseinitialagreementsComexposiumagreedtolaunchtwoanchoreventsonourislandwhileSILMOSingapore Vinexpo AsiaandMilipol Asia-PacificwouldbringtheirsignatureeventstoourshoresOverthepastyeartheboardcontinuedtoplayaninstrumentalroleinbringingnewandsignificantbusinesseventsintoSingaporesuccessfullyenticingtransportlogisticSoutheastAsiaBarConventSingaporethe25thWorldCongressofDermatology2023MillionDollarRoundTable(MDRT)GlobalConference2023andtheInternationalTrademarkAssociation(INTA)2023 AnnualMeetingLive+ toourislandSmallIslandBigNumbersBoomingEventAttendanceBreedsConfidenceHavingworld-classeventsinyourcalendarisapositivesignforaMICEdestinationbutitsnotthebe-allandend-allofahealthyindustryAthrivingMICEsectorhastwokeyelementsAnimpressivecalendarofeventsandinspiringattendancenumbersattheseeventsThisiswheretherubbermeetstheroadanditsalsowhereoursectorshowcasesitstruerecoveryandgrowthAccordingtoTheStraitsTimesthemostrecenteditionoftheSingaporeAirshowdrewarecordturnoutofnearly60000tradevisitorsinitsfirstfourdayseclipsingthepreviousrecordsetduringpre-COVIDby10%ItclearlysignalsarenewedoptimismandmomentumdrivingthesectorforwardsaidtheshowsManagingDirectorLeckChetLaminastatement tomark theendoftheshowsfour-daytradesegmentAnother event that attractedrecordnumbers wasthemostrecentSingaporeFinTechFestival(SFF)AnewsreleasefromtheMonetaryAuthorityofSingapore(MAS)revealed that theeightheditionof the festivaldrewarecord66000participantsupfrom62000attendeesin2022Theeventalsoextendeditsglobalreachwithparticipantscomingfrom150countries(comparedto115in2022)andaline-upofover970speakersgracingtheeventJustaheadMedicalFairAsia2024isalsoexpectedtodrawrecord-settingcrowdswhenittakes place later in the year The last event in 2022attracted600exhibitors6300tradevisitorsandcontributedto36000onlineinteractionsandwashailedasasuccessfollowingathreeyearhiatusduetothepandemicOrganisersexpectthe2024editionattheprestigiousMarinaBaySandstodrawsignificantlylargernumbers–specifically1050exhibitorsfrom62countries23nationalpavilionsandcountrygroupsand14000qualifiedtradebuyersanddecisionmakersfromacrossAsiaReasonsforOptimismLocationInfrastructureStabilityInmanywaysourtinyislandcontainstheidealingredientsforcookingupexcellenteventsThisconfluenceoffactorsincludesarisingAsiaPacificMICEmarketaswellasSingaporesworld-classinfrastructurestrategiclocationstableandbusiness-friendlyenvironmentandcollaborationecosystemAsia-PacificsMICEMarketOntheRiseExaminingthebroaderregionallandscapeweseethattheAsia-PacificMICEmarketisprojectedtoexperiencesignificantgrowthinthecomingyears
