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SeveralfactorscontributetothesectorsrobustperformanceincludingSingaporesstrategiclocationadvancedinfrastructureandgovernment-ledinitiativesaimedatenhancingindustry competitiveness The Singapore TourismBoard(STB)hasintroducedkeyprogrammestosupportsustainableandinnovativeeventpractices such as theSTBLegacy Toolkit and theMICEVenueSustainabilityPlaybookforguidingstakeholdersindeliveringeventsthatarebothimpactfulandenvironmentallyresponsibleOverall the Singapore convention and exhibitionindustryiswell-positionedforsustainedgrowth–supportedbystrategicinitiativesevolvingmarketdemandsandacommitmenttosustainabilityAstheindustrymovesdeeperinto2025itisexpectedtocontinueattractingglobaleventsanddrivingeconomiccontributionsreinforcingSingaporesstatusasapremierdestinationforinternationalbusinessgatheringsRecentSuccessesandWhatsNextforSingaporesMICEIndustryOverthepastyeartheMICEsectorreachedsignificantmilestonesreaffirmingitspositionasaleadingglobalhubforbusinesseventsAmongthekeyhighlightswastheSingaporeMICEForum(SMF)2024whichattractedover400MICEprofessionalsandfeaturedinsightsfrommorethan30industryleaders–withthemesthatfocusedonartificialintelligencesustainabilitytalentdevelopmentcommunityengagementsalesandmarketingandotherpivotalmattersSimilarlyMICEShowAsia2024washostedatthesamevenueandprovidedarobustplatformforexhibitorsandattendeesSINGAPORECONVENTION&EXHIBITIONDIRECTORY2025/2026toexplorethelatesttrendsandinnovations–solidifying Singaporesrole as a global connectorintheeventsindustryThroughout2025SingaporesMICEcalendarhasdeliveredfurthergrowthandengagementTheBusinessofEventsConferenceorganisedbytheProfessionalConventionManagementAssociationAsiaPacific(PCMAAPAC)delvedinto the evolving dynamics of the eventsindustryand offered professionals a platform to exchangeknowledgeandstrategiesComplementingthiseventwasTheMeetingsShowAsiaPacificwhichtookplacelaterthesameweekandprovidedadditionalopportunitiesforindustrynetworkingandcollaborationTheSTB continues toplay a crucialrolein drivingthe industry forward through targeted initiativesTheaforementionedWorldsBestMICECitycampaignaimstoelevateSingaporesglobalprofilebyattractinghigh-impacteventsthatfosterinnovationsustainabilityandcollaboration–cementingitsreputationasapremierdestinationforbusinessgatheringsAdditionallyinNovember2024STBintroducedtheworldsfirstglobalsustainabilitystandardspecificallytailoredforattractions–theGlobalSustainableTourismCouncil(GSTC)AttractionCriteriaThisinitiativeaimstoestablishaunifiedunderstandingofsustainablepracticeswithcertificationapplicationssettoopeninearly2026AlongsidethisthelaunchoftheMICEVenueSustainabilityPlaybookprovidesacomprehensiveguidetohelpvenuesadoptgreenerpracticesaligningwiththebroaderobjectivesoftheSingaporeGreenPlan2030CollectivelythesedevelopmentsunderscoreSingaporesproactive approach to strengtheningitsMICEindustryensuringitremainscompetitiveinnovativeandsustainableintheevolvinggloballandscape5
